London Leads the Labubu Craze

These mischievous, wide-eyed designer figures, created by Pop Mart, have taken the internet by storm, and nowhere is that more evident than in the capital as shown by the whopping 49,500 monthly Google Searches.

From Oxford Street to Soho, London is home to multiple Pop Mart stores, each drawing in collectors and curious shoppers alike. The Oxford Street flagship, in particular, has become a pilgrimage site for fans, often featuring exclusive releases and special events. With six locations across the city, including Westfield Stratford and Canary Wharf, Londoners have more access to Labubu than any other region in the UK.

But it’s not just about availability, it’s about demand. Online search trends show that London consistently ranks highest in the UK for Labubu-related queries. Whether it’s tracking down the latest blind box drop, hunting for rare editions, or simply asking “Where can I buy Labubu?” Londoners are leading the charge. Outside of London, Birmingham ranks second with 8,100 monthly searches, and Manchester in third with 4,400.

The city’s vibrant fashion and art scenes may also play a role. Labubu’s eerie-cute aesthetic and celebrity endorsements, from the likes of Rihanna and BLACKPINK’s Lisa, have made it a must-have accessory for trendsetters. And with pop-ups appearing in iconic locations like Harrods, the hype shows no signs of slowing.

In short, if Labubu fever has a UK headquarters, it’s London. And with new releases and collaborations constantly on the horizon, the capital’s love affair with these pint-sized collectibles is only just beginning.

With its unmatched enthusiasm, thriving store presence, and sky-high search stats, London has firmly crowned itself the UK’s capital of Labubu love. As the craze continues to grow, one thing’s clear, if you’re hunting for the heart of the hype, look no further than the streets of London.

Can't make it to the capital? At Blind Box Hub we stock a range of plush keyrings including The Monsters Exciting Macaron and Big Into Energy Labubu collections, so why not explore now and join the Labubu trend!

UK’s Capital Tops Search Charts For The Collectable Toy