The History of Blind Boxes

It all began in Japan during the 1970s with the invention of gashapon machines. These clever vending machines released small capsule toys — adorable, detailed, and completely random. Unlike similar machines in the West, Japanese creators focused on craftsmanship and collectability, transforming gashapon into a national pastime. By the 1990s, these capsules had become iconic, featuring everything from cuddly animals to anime-inspired figures. The thrill of the unknown made every spin an irresistible treat.

By the early 2000s, blind boxes found a fresh identity in the designer toy movement. Brands like Kidrobot introduced collectable vinyl toys wrapped in mystery packaging, with series like Dunny and Munny showcasing designs from top street artists and illustrators. These were more than just toys — they were miniature works of art that came with an exciting twist. The hunt for rares and unique designs turned casual collectors into devoted fans, sparking a vibrant creative culture.

During the 2010s, blind boxes stepped into the global spotlight. Popular franchises such as Funko, Sanrio and Disney adopted the format, releasing collectable series tied to beloved characters and worlds. The rise of social media and unboxing videos turned the blind box experience into a shared event, while online communities flourished with trading tips and showcase photos. Collecting became more social, more visible, and far more exciting.

Today, in 2025, blind boxes have embraced both nostalgia and innovation. Digital collectables have entered the mix, with blockchain technology allowing fans to own and trade virtual mystery figures from anywhere on the planet. Augmented reality features, exclusive drops, and artistic collaborations add layers of excitement. Whether physical or virtual, blind boxes continue to captivate with their unique blend of surprise and style.

Blind boxes are more than just collectables — they are treasure chests of anticipation, creativity and connection. From vending machines to digital marketplaces, they have turned the mystery of collecting into a worldwide adventure. Ready to take your collection further? Why not explore our range of blind boxes and collectable toys.

Born in Japan: The Gashapon Revolution

Designer Toys Go Mainstream

The Global Blind Box Boom

2025 the Year Where Digital Meets Designer